Introducing TAH’s new brand….
Taunton Association for the Homeless (TAH) are excited to share with you the start of a new journey, reflecting the growth of this charitable organisation, who work hard to support the homeless in our community.
TAH was set up in 1976 and has expanded and grown vastly in its 42 years, including geographically, in properties, types of support and approach. We now have 15 properties in Taunton and Bridgwater, supporting around 200 people on any one night. Our services extend to West Somerset and we hope to reach out to other areas in the future.
As well as the 1 to 1 support we have always provided, we now offer further support for the future through our accredited college and our very own letting agency, Somerset West Letting Agency. These initiatives assist clients to look forwards, gain self-confidence, qualifications and enter the private accommodation sector.
Following a restructure in 2017 and the continuous growth in services, TAH felt it was only natural that their brand grew with them, representing the new approach, services and geographical locations that they now offer.
With 42 years as Taunton Association for the Homeless, much thought, consideration and research went into a rebrand. We were very lucky to have the support of experienced Marketing Consultant, Jo Hake, who joined us as a volunteer to help us through this process. Taunton based Quantock Design have also been by our side, offering their expertise and transforming our old, unrepresentative brand into a fresh, new, exciting name and logo.
We are therefore excited to announce that TAH will now be trading as ‘Arc’. With an aim still to prevent and end rough sleeping but to also inspire lives and help clients through their journey to a better future.
We are thrilled to be sharing this news with our supportive community, and hope you will follow our ongoing journey as Arc, striving to do more to help the homeless. As always, we could not provide our services without the generous support we receive from members of the public and local corporates.
If you have any questions about new brand, please contact Rosie on firstname.lastname@example.org / 01823 271326